by Brian MacIver and Sara Shouhayib | Nov 9, 2015 | Entertainment, Topics
Online music streaming services like Pandora or Spotify are a great way for artists to get their music out to a large audience and get paid. But the current pay distribution system disproportionately rewards musicians with higher click rates. Panelists at the Future...
by Brian MacIver and Sara Shouhayib | Nov 2, 2015 | Living
WASHINGTON – Direct-to-fan is a multi-billion dollar missed opportunity for many artists who are stuck in the old “if you build it they will come” business model. Direct-to-fan turns that old model on its head – ask your best fans what they want and how they want it...
by Brian MacIver and Sara Shouhayib | Oct 28, 2015 | Entertainment
Data analytics can help musicians and other artists track their audiences’ demographics, song preferences and online or in-store music purchases – showing the power and usefulness of data to pick popular singles from a recently released album and even set up a tour...
